Adopt a school zone today

For social, always on teen drivers aged 16-20

Today’s young drivers have grown up always connected, and phone use behind the wheel has become normal to them. They also tend to underestimate risk, which is why lecture-style safety messaging often gets tuned out.

What moves them is different: freedom, independence, social connection, experiences over possessions, and rewards that feel immediate and meaningful.

  • Who it's for

Instead of relying on fear or lectures, the Safe Roads to School and 100 Safest Days initiatives use behavioral science and incentive-based motivation to encourage safer driving in real time. Hosted in the Safe Roads Challenge (SRC) app, they reward safe choices and keep drivers engaged through gamified features.

At its core, the SRC app scores every trip. Each time a driver logs a trip with a safe score, they collect in-app rewards and earn entries toward exclusive prizes like gift cards, so every safe trip counts.

Challenges include:

  • Building a safe driving streak (a safe score held over a set number of days)
  • Hitting a target in a specific skill, like a phone score of 80 or higher
  • Collecting Reward Zone pins by safely driving past key locations

 

Because scores drop for unsafe choices like speeding and phone use, drivers are encouraged to build safer habits.

In return, young drivers can win rewards that feel relevant and instant, like movie discounts, coffee runs, and savings on everyday favorites.

  • How it works
  • Young Driver Safety Program

Presenting road safety initiatives as a lifestyle challenge to young drivers all year-round

Engaging challenges, quests, and contests unlocking exciting rewards!

During Safe Roads to School and the 100 Safest Days, young drivers can join exclusive in-app challenges, quests, and contests designed for teens that reward safer choices on the road.

Each campaign period brings its own challenges, competitions, and prizes. Safe Roads to School focuses on school zone and teen driver safety during the school year, with school-related prizes like back-to-school shopping sprees and cash scholarships. 100 Safest Days focuses on safe driving over summer break, with rewards that feel relevant and instant, like movie discounts, coffee runs, and savings on everyday favorites.

By tying safe driving to rewards teens already value, safer behavior becomes a natural outcome, not a forced message.

Adopt a school zone today
Adopt a school zone today
  • The App Experience

100 Safest Days Powered by Safe Roads Challenge. 

Turning the “100 Deadliest Days” into the 100 Safest Days. Your support helps young drivers build safer habits—transforming everyday choices into meaningful community impact.

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© Safe Road Champions by the Safe Roads Challenge. All Rights Reserved. 

Reward Zone Pins are placed in school zones and other high-traffic areas around the community. When drivers pass safely through these locations, they earn entries into contests, quests, and challenges, with the chance to win gift cards from brands they love!

 

Sponsor Benefits:

As a sponsor, your brand appears on Reward Zone Pins across the app’s map, including pins at school zones and at locations you choose, such as your own storefront or other high-traffic areas.

Drivers who drive safely within 500 m (about 1,640 ft) of a pin can claim it, earning contest entries and in-app progress.

This placement:

  • Promotes your physical locations
  • Encourages visits
  • Associates your brand with a positive, safety-driven experience

 

  • In-App Preview

Reward Zone Pins

  • In-App Preview

Safe Driving Contest

Your custom contest goes live within 10 days of purchase and runs until the end of the 100 Safest Days on September 8, 2026. It will be visible to all app users in your selected state or province.
 

Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.

At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.

See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.

Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.

See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Quests

In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.

Sample mockup of the 100 Safest Days Challenges page inside the app.  Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Skill Challenge

  • For FCCLA Supporters

You're making an impact to the community of future leaders

The FCCLA and Safe Roads Challenge partnership strengthens both missions—making roads safer for young drivers while advancing FCCLA’s initiatives.
  • Your support helps reward FCCLA young drivers in the app—encouraging safer, more mindful habits behind the wheel.
  • Half of your contribution also funds FCCLA student-led programs and initiatives at the school, state, and national levels.
This isn’t just a one-off donation, every dollar is actively helping shape safer driving habits, creating a life-saving, lasting behavior change.
FCCLA-100-Safest-Days

Reinforce your impact with personal actions

As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:

  • Raise road safety awareness in your community, especially among young drivers
  • Showcase your commitment to safer, more responsible driving
  • Invite your network to take part in making local roads safer in a fun, engaging, and unique way
  • Amplify your impact

How you can spread your impact:

  • Share campaign materials on your personal social media platforms
  • Share with local/community social media groups
  • Host awareness video calls with friends, family, or colleagues
  • Organize teen-led talks or panels at local schools
  • If permitted: Display visual reminders in schools, libraries, and/or community centers

Included materials:

  • Ready-to-print Poster
  • Digital Flyer
  • Social Media templates
  • Your unique app download link and QR code that you can easily add across all materials