Support safer roads today

For social, always on teen drivers aged 16-20

Today’s young drivers are shaped by constant digital connection, normalized phone use, and a tendency to underestimate risk. Traditional lecture-based safety messaging is often ignored or tuned out.

Their motivations are different:
Freedom, independence, social connection, experiences over possessions, and rewards that feel immediate and meaningful.

  • Who it's for

Instead of relying on fear or lectures, the 100 Safest Days campaign uses the Safe Roads Challenge (SRC) app, powered by behavioral science and incentive-based motivation, to encourage safer driving in real time.

At its core, the SRC app features a driver scoring system where each time a user logs a trip with a safe score, they are eligible to collect in-app rewards and earn entries towards exclusive prizes, making every safe trip count.

With light, non-judgmental messaging and immediate rewards, safe driving becomes part of everyday behavior rather than a suggestion or request.

  • How it works

Engaging challenges, quests, and contests unlocking rewards!

During the 100 Safest Days, young drivers can participate on a variety of exciting in-app challenges, quests, and contests that reward safer choices on the road.

These rewards are designed to feel relevant and instant, like movie discounts, coffee runs, and savings on everyday favorites.

By linking safe driving to real-world rewards they already value, safer behavior becomes a natural outcome, not a forced message.

These rewards are made possible through community sponsors like you who help turn safer driving into real-world benefits.

  • The SRC Experience
Reward young drivers today
  • 100 Safest Days

Presenting a road safety initiative as a summer lifestyle challenge to young drivers

100 Safest Days Powered by Safe Roads Challenge. 

Turning the “100 Deadliest Days” into the 100 Safest Days. Your support helps young drivers build safer habits—transforming everyday choices into meaningful community impact.

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© Safe Road Champions by the Safe Roads Challenge. All Rights Reserved. 

  • In-App Preview

Safe Driving Contest

Your custom contest goes live within 10 days of purchase and runs until the end of the 100 Safest Days on September 8, 2026. It will be visible to all app users in your selected state or province.
 

Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.

At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.

See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.

Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.

See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Quests

In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.

Sample mockup of the 100 Safest Days Challenges page inside the app.  Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Skill Challenge

  • For FCCLA Supporters

You're making an impact to the community of future leaders

The FCCLA and Safe Roads Challenge partnership strengthens both missions—making roads safer for young drivers while advancing FCCLA’s initiatives.
  • Your support helps reward FCCLA young drivers in the app—encouraging safer, more mindful habits behind the wheel.
  • Your contribution also funds FCCLA student-led programs and initiatives at the school, state, and national levels.
This isn’t just a one-off donation, every dollar is actively helping shape safer driving habits, creating a life-saving, lasting behavior change.
FCCLA-100-Safest-Days

Reinforce your impact with personal actions

As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:

  • Raise road safety awareness in your community, especially among young drivers
  • Showcase your commitment to safer, more responsible driving
  • Invite your network to take part in making local roads safer in a fun, engaging, and unique way
  • Amplify your impact

How you can spread your impact:

  • Share campaign materials on your personal social media platforms
  • Share with local/community social media groups
  • Host awareness video calls with friends, family, or colleagues
  • Organize teen-led talks or panels at local schools
  • If permitted: Display visual reminders in schools, libraries, and/or community centers

Included materials:

  • Ready-to-print Poster
  • Digital Flyer
  • Social Media templates
  • Your unique app download link and QR code that you can easily add across all materials