One action, multiple impacts.
Our “Safe Roads to School” year-round initiatives are engaging young drivers across North America through fun challenges that encourage safe driving, whether it’s during the school year or summer break. Together with mission-driven partners and community leaders, we’re building a culture of road safety where your brand can play a vital role in protecting young lives today.
Vehicle collisions involving young drivers—resulting in injuries and fatalities—are on the rise.
According to NHTSA, motor vehicle collisions are still a leading cause of death for 15 to 20 year-olds. In 2022 alone, over 1.27 million young drivers were involved in police-reported traffic crashes in the U.S., resulting in more than 180,000 injuries and 2,034 deaths—highlighting the urgent need for improved road safety among young drivers.
Source: Crash Stats NHTSA
Empowering young drivers with skills and confidence through the Safe Roads Challenge—the safe driving app with fun and exciting rewards.
The Safe Roads Challenge app empowers young drivers by building confidence and offering tools beyond traditional driver education. With gamified features like competitions, rewards, driver scoring, and leaderboards, every trip becomes an opportunity to develop safer habits. In our app, we’ve identified high-traffic areas and converted them into Reward Zones, where drivers who pass safely can earn rewards, creating a win-win for both communities and drivers. That’s where you come in as a reward partner!
This program supports your business growth while rewarding safer driving and improving our communities.
Through our community challenges on the Safe Roads Challenge app, you’re powering year-round initiatives that reward safe driving. Month after month, young drivers stay engaged—whether during the school year or summer break. As a Reward Partner, your brand is showcased in Reward Zones, with digital pins placed in key high-traffic locations like school zones for daily visibility and stronger brand recall.
Boost your brand while building lasting connections with young drivers and their communities
As a sponsor, you’re making a powerful contribution to communities both locally and across North America. You’ll be recognized as a leader in a program that drives real social impact, creating a distinction that sets you apart from the competition.
Stand out from the competition by driving social impact
Your sponsorship drives safer roads and communities
Your sponsorship powers year-round community challenges and competitions that inspire young drivers, and all drivers, to practice safe driving and get rewarded. Through the Safe Roads Challenge, we promote safer habits behind the wheel to help prevent collisions before they happen and build stronger, safer communities.
You’re supporting our partnered organizations’ fundraising initiatives
Another portion of your sponsorship goes toward our partnered organizations, helping to fuel their impactful initiatives—whether that’s fundraising for vital programs or driving positive change in their communities.
77% of consumers are motivated to purchase from companies committed to making the world a better place.
70% of consumers believe it’s important for companies to make the world a better place.
93% of employees believe companies must lead with purpose.
90% of executives believe a strong sense of collective purpose within their organization drives employee satisfaction.
Source: Harvard Business School Online
In our app, high-traffic areas have been transformed into Reward Zones with digital pins that drivers activate by passing safely. After their trip, drivers can collect rewards, creating an incentive to drive safely–a real win-win for both drivers and the community. That’s where you come in as a Reward Zone partner!
As a Reward Zone partner, you’re not only showcasing your brand, but also helping promote safe driving among new and young drivers, throughout the school year and summer break.
How you can get involved
As a School Supporter, a digital pin will be placed in a school zone on the app’s Reward Zone Map featuring your logo. When students and teachers drive to and from school, they activate the reward zone and earn an entry into our app’s monthly community skill contest.
Become a Reward Partner
As a Community Level Sponsor, your brand will receive one featured digital pin in a school zone on our Reward Zone Map—maximizing visibility where safe driving matters most. In addition, you’ll get nine more digital pins to place at locations of your choice, giving your brand multiple touch points across the community.
This means more opportunities to engage drivers daily, build stronger brand recognition, and showcase your commitment to safer roads.
Become a Reward Partner
Maximize your reach and impact with young drivers by becoming a City Champion Sponsor. This package includes one featured school zone pin reinforcing your brand’s commitment to safety, plus 24 additional pins you can place anywhere in the city.
Together, these Reward Zones create consistent brand touchpoints, daily visibility, and meaningful engagement with drivers, while highlighting your support for safer roads in the entire city.
Become a Reward Partner
In our app, high-traffic areas have been transformed into Reward Zones with digital pins that drivers activate by passing safely. After their trip, drivers can collect rewards, creating an incentive to drive safely–a real win-win for both drivers and the community. That’s where you come in as a Reward Zone partner!
As a Reward Zone partner, you’re not only showcasing your brand, but also helping promote safe driving among new and young drivers, throughout the school year and summer break.
How you can get involved
As a School Supporter, a digital pin will be placed in a school zone on the app’s Reward Zone Map featuring your logo. When drivers pass this location safely, they’ll activate an entry into our app’s monthly community skill contest.
Become a Supporter
As a Community Level Sponsor, your brand will receive one featured digital pin in a school zone on our Reward Zone Map—maximizing visibility where safe driving matters most. In addition, you’ll get nine more digital pins to place at locations of your choice, giving your brand multiple touch points across the community.
This means more opportunities to engage drivers daily, build stronger brand recognition, and showcase your commitment to safer roads.
Become an Advocate
Maximize your reach and impact with young drivers by becoming a City Champion Sponsor. This package includes one featured school zone pin reinforcing your brand’s commitment to safety, plus 24 additional pins you can place anywhere in the city.
Together, these Reward Zones create consistent brand touchpoints, daily visibility, and meaningful engagement with drivers, while highlighting your support for safer roads in the entire city.
Become a Champion
With a wide range of year-round themes, challenges, and contests, Safe Roads Challenge engages with young drivers in an impactful way. By partnering with Safe Roads Challenge, you’ll create exposure for your brand while aligning with the SRC mission of road safety. As a sponsor, your Reward Zones give drivers entries into these monthly contests when collected, giving them a chance to win gift cards of up to $250!
November
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Mini Feature
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Mini Feature
September
Rewards effectively promote safer driving among young drivers. As a sponsor, your logo appears as a digital Reward Zone on our interactive map. When users drive safely past these locations, they become eligible for rewards, keeping safety top of mind and boosting your brand’s local visibility.
An affordable way for small businesses and local supporters to make an impact and gain recognition. Includes one digital pin in a school zone on the Reward Zone Map.
*Get one month free when you choose the annual sponsorship package.
School Supporter
Recommended
Most Popular
Community Partner
Step up your visibility with our highly engaged young driver audience. Includes one digital pin in a school zone plus nine additional pins you can place anywhere of your choice.
*Get one month free when you choose the annual sponsorship package.
Bigger Impact
Maximize your reach with young drivers. Includes one school-zone pin plus 24 additional pins you can place anywhere, creating multiple Reward Zones and brand touchpoints across the district.
*Get one month free when you choose the annual sponsorship package.
City Champion
An affordable way for small businesses and local supporters to make an impact and gain recognition. Includes one digital pin in a school zone on the Reward Zone Map.
*Get one month free when you choose the annual sponsorship package.
Supporter
School Level Sponsor
Recommended
Step up your visibility with our highly engaged young driver audience. Includes one digital pin in a school zone plus nine additional pins you can place anywhere of your choice.
*Get one month free when you choose the annual sponsorship package.
Most Popular
Advocate
Community Level Sponsor
Bigger Impact
Maximize your reach with young drivers. Includes one school-zone pin plus 24 additional pins you can place anywhere, creating multiple Reward Zones and brand touchpoints across the district.
*Get one month free when you choose the annual sponsorship package.
Champion
City Level Sponsor
Changemaker
Nationwide Sponsor
Lead the way in road safety advocacy. This plan puts your organization at the forefront with unmatched visibility—inside the app, through impactful campaigns, and across social and professional channels. Together, we’ll create a tailored package designed to amplify your influence and drive lasting change in road safety today for the generations to come.
*Get one month free when you choose the annual sponsorship package.
*Got a Partner Discount Code? Don’t forget to use it at checkout!
proven decrease in risky driving events
reduction in overall fuel costs and CO2 emissions
safe driving trips and more are recorded by our safe driving community
safe miles driven and more
by our community
Guaranteed win-win
Gain a clear understanding of the tangible benefits your sponsorship brings—to your brand and the community.
Reward Zones
Our most valuable sponsorship feature. Reward Zones are branded digital pins placed in high-traffic areas on our app’s map. These sponsored locations increase your brand visibility and create a meaningful touchpoint with safe, engaged drivers right where they drive.
Promotional Kit
You’ll receive a one-time promotional toolkit filled with ready-to-use assets, including social media graphics and campaign visuals. It’s everything you need to easily showcase your support for safer roads and community impact. No design work needed, no hassle. Just instant credibility and a clear message.
Social Impact Report
Get a data-backed report that highlights the outcomes of your sponsorship, such as improved driver behavior and contributions to overall road safety. It’s great for sharing with stakeholders and demonstrating your brand’s social responsibility.
Website Feature
Your brand will be proudly showcased on our official website as a dedicated road safety partner, strengthening your visibility with an audience that shares our mission. Each month, we’ll also send a targeted in-app message highlighting sponsors like you—driving awareness, celebrating your impact, and directing users to the webpage where your company is featured.”
These outcomes highlight the program’s effectiveness in preventing collisions, promoting safer communities, and supporting environmental sustainability through better driving habits. We’re committed to driving these numbers even higher each year, and your sponsorship plays a vital role in making that happen.
Safe Roads Challenge Social Impact Report 2024
of our driving community maintained a handling score of 67+ last year, reflecting smoother control, less aggressive driving, and better road safety.
of our driving community maintained a phone score of 67+ last year, indicating focused, alert driving and reduced distractions.
of our driving community maintained a speed score of 67+ last year, reflecting safer speeds and fewer speed-related collisions.
of our driving community maintained an average eco score of 67+ last year, showing efficient driving, better fuel economy, and lower emissions—all supporting sustainability.
of the respondents in our recent survey reported noticeable to significant improvements in their driving habits.
of respondents in our recent survey reported noticeable to significant improvements in driving confidence.
of respondents in our recent survey say they would definitely recommend the app to their friends and family.
Case study
We performed a 90-day study involving an organization with over 6,000 drivers. These drivers delivered parts daily to customers using light-duty vehicles. We initially observed their driving behavior without revealing their scores to establish a risk event baseline. Following this study period, we provided their individual scores and revealed where they ranked in the company drivers.
The trial revealed that giving drivers feedback on their driving behavior showed a 27% reduction in risk events and a 7-14% decrease in fuel usage. These results highlight the potential for our solutions to make a real difference in driver safety, especially for young drivers, while promoting a more sustainable future.
It's is nice to see how well I’ve driven and it gives me more motivation as a beginner driver to practice!
I like that the fun part of competing with friends and the gift cards you can win!
I like that it tells you what you need to improve on and that it tells you how fast you're going. I love the daily trivia and challenges for safer driving, and that you get rewarded for you safe driving! And that the company helps you learn and helps become a better and safe experience driver.
I love that my 16-year-old daughter is working so hard to keep her score higher than mine! It is helping us as parents teach her good driving habits.
“The ultimate driver safety app available on Android and iOS. It not only encourages safe driving but also makes riding fun. “
– Mobile App Daily
“We commend Safe Roads Challenge not only for its mission but its execution as well.”
– iGeeks Blog
What our partners are saying
We have developed such a meaningful partnership with Medidas and their mobile gaming application, Safe Roads Challenge (formerly TrypScore). Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 5+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.
– Katie, Safe Roads Partner
The SRC team is extremely prompt and willing to help in any way they can. They are quick to send over materials, respond to emails, and set up meetings. I appreciate their willingness to support Children’s Wisconsin. However they can, and I especially appreciate their openness to feedback.
– Bria, Safe Roads Partner
Our partnership has been invaluable and key in driving positive change in keeping our young drivers safe in Wisconsin. The Safe Roads Challenge team has been incredibly responsive and resourceful with our whole team. Just keep doing what you are doing because you are saving lives!
– Randy, Safe Roads Partner
To spread awareness and reflect a strong perspective into our campaign, we actively work with driver educators, Department of Transportation (DOT) representatives, safety associations, employers, and children’s hospitals.
We are thankful to these amazing businesses and groups who believe in our mission and amplify our movement for safer roads.