Adopt a school zone.
Slow drivers down.

Turn school zones and other locations in your community into Reward Zones in our safe driving app, loved by tens of thousands of users, and give drivers a reason to slow down and drive safely where it matters most.

Scroll to learn more about the initiative

142 million+

Reward Zones activated

103 million+

miles tracked

9.9 million+

trips recorded

27%

reduction in risky driving

95%

positive driver feedback

Trusted by leading safety organizations, impact-driven companies, and public sectors.

We're turning everyday driving into a gamified, rewarding app experience

Preventing collisions, addressing road risks, protecting communities, and equipping young drivers with confidence and skills.

Traditional road safety campaigns rely on fear and lectures that young drivers tune out. We take a different approach.

Powered by behavioral science and gamification, the Safe Roads Challenge (SRC) app, trusted by tens of thousands of drivers across North America, turns everyday driving into a real-time, reward-based experience.

Through our year-round Young Driver Safety Program, including Safe Roads to School and 100 Safest Days, we don’t just tell young drivers to be safe. We reward them for it.

Reward Zones: A highly-engaging way to encourage safe driving in key areas

When a driver demonstrates safe driving within 500 m (1,500 ft) of a Reward Zone pin, they can activate and claim it to earn entries into exciting in-app contests, with prizes like gift cards, free gas for a year, and more!

It’s collecting digital pins along your route, just like a treasure hunt!

Cancel anytime.

Choose your level of adoption and impact

Bronze

$25 /month

Silver

$50 /month

Gold

$100 /month

Platinum

$200 /month

Branded Reward Zone placed at a school of your choice

Monthly Community Impact Report

Brand recognition on national landing page

Text Name

Text Name + External Link

Logo + External Link

Branded Reward Zones at any locations you choose

4

additional locations

9

additional locations

24

additional locations

Whether your goal is to reach one community, one state, or the whole country, we’ll work with you to build custom skill-based challenges, contests, and email or inbox offers that put safer driving in front of young drivers. 100% of sponsorship funding go directly to rewards, awareness, and engagement.

Want to make a bigger impact on young driver safety?

Were you referred by an FCCLA representative?
See how you’ll make an impact.

Give back locally in a meaningful way
Make your contribution visible and measurable
Stand out without complicated marketing
Create real change in your community
Turn personal action into real-world impact

Why people get involved:

Cancel any time

Choose your level of adoption and impact

Bronze

$25 /month

Silver

$50 /month

Gold

$100 /month

Platinum

$200 /month

Want to make a bigger impact on young driver safety?

Give back locally in a meaningful way
Make your contribution visible and measurable
Stand out without complicated marketing
Create real change in your community
Turn personal action into real-world impact

Why people get involved:

Are you an FCCLA supporter?
See how you’ll make an impact.

Together we can make
our roads and drivers safer

Cause-Driven Individuals

Turn everyday actions into real-world safety impact. Join a movement where your participation helps protect the people and places you care about, while giving you the satisfaction of contributing to safer roads in your community.

Local Businesses

Join a plug-and-play initiative that delivers community goodwill and meaningful local exposure—without added workload.

Position your business as a trusted leader in road safety while supporting a cause that directly impacts your community.

Corporate Sponsors

Align your brand with purpose-driven engagement at scale. Build authentic connections with the young generation of drivers, while helping shape their driving behaviors, creating measurable, lasting community impact.

Cities & Government

Empower residents to play an active role in road safety while advancing Vision Zero through a cost-effective, data-driven program with measurable outcomes.

Organizations & Community Groups

Transform awareness into action. Strengthen your initiatives with a reward-driven, action-oriented program that influences driving behavior and creates lasting safety outcomes.

Protect young drivers and road users in your community.

reduction in risky driving events

Validated in our latest study, showing measurable improvement in safer driving behavior.

27%

See Case Study >>

of drivers reported safer driving habits

Drivers experienced real improvements in how they drive, creating safer roads for themselves, their families, and their communities.

95%

reported increased driving confidence

Helping drivers feel more in control behind the wheel while reducing risky decision-making.

84%

Proven to improve real-world driving behavior

Through our rewards-based safe driving app, we have impacted tens of thousands of drivers across North America, and the families behind every journey.

See last year’s campaign outcomes>>

No matter the size of your contribution, your support helps reach young drivers and road users across North America.

“We have developed such a meaningful partnership with Medidas and their mobile gaming application, Safe Roads Challenge. Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 5+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.”

“Our relationship with Safe Roads Challenge has grown from an initial behavior modification pilot into a broader collaboration supporting award-winning district campaigns, statewide safety initiatives, and the development of an innovative predictive risk analytics platform. The acceptance and continued advanced use of this technology in our work with FDOT demonstrates its value in identifying emerging roadway risks, prioritizing infrastructure and enforcement countermeasures, and measuring their effectiveness in near real-time. Safe Roads Challenge represents a significant evolution from reactive crash analysis toward proactive, data-driven transportation safety management.”

"Our goal was statewide adoption — real participation from drivers on every island, not just engagement in name only. We got there fast, hitting our recruitment target in the first two weeks, and now have real-time risk mapping and reporting we can act on across the entire state. Working with the Safe Roads Challenge team has been key to the success we've seen so far."

“I have been involved in law enforcement for 40 years, and specifically focused on traffic safety for most of those four decades. Working with the team at Safe Roads Challenge has been an incredible experience. The true impact of the work of the team at Safe Roads Challenge is immeasurable, and that happens only under the visionary leadership of Bill. Our roads are safer because of Bill and his team at Safe Roads Challenge!”

“Our collaboration with the Safe Roads Challenge (SRC) team has made a meaningful impact on how we engage young drivers and support them in building safe driving skills. Their use of technology has been especially helpful in connecting with teens in a way that feels relevant and effective. The SRC team is highly responsive and provides timely support and guidance whenever needed. They also offer high-quality resources that strengthen our work with the app and make implementation easier for our team."

“Through FCCLA’s partnership with the Safe Roads Challenge app, students are encouraged to think differently about their driving habits through an interactive and engaging experience that makes safe driving both rewarding and impactful. The app’s innovative approach to driver scoring, challenges, and incentives helps students stay engaged while building awareness around responsible driving behaviors and roadway safety."

Hear from our partners who’ve seen the results firsthand

Questions? We've got answers.

Want to talk to a Safe Roads Partner Representative? Contact us.

What is a Reward Zone?

A Reward Zone is a gamified feature in our Safe Roads Challenge app, shown as a digital pin and designed to encourage safe driving through rewards and positive reinforcement.

When an app user drives safely through a Reward Zone, they can claim rewards, including entries into exciting in-app contests where they can win gift cards and more!

When an app user drives through a Reward Zone with an unsafe score (below 70), they are not eligible to claim rewards.

What does it mean to adopt a School Zone?

Adopting a school zone through our initiative means choosing a school where you want to add a layer of safety for drivers and app users passing through, as well as for the students and other road users in the community.

At your chosen school zone and other locations, we will place a Reward Zone: a digital pin with your name and logo. When a driver passes through the location safely, they become eligible for rewards. It encourages safe driving in a meaningful way, not just another ad or PSA.

I'm referred by an FCCLA representative. What happens when I purchase a package?

When you purchase a package, a portion of your support goes directly to the school of the representative who referred you. These funds help support their student-led initiatives and programs.

Learn more about FCCLA, our partner in protecting young drivers>>

What happens after I adopt a School Zone?

After you purchase a Reward Zone Package, you’ll receive an email that includes:

Your invoice
Next-step instructions, with a link to a form

In the form, you’ll provide:

Your basic contact information
The locations where you’d like to adopt a school zone and place a Reward Zone pin
Your preferred locations for any additional pins, if applicable
Your logo (individual supporters will be assigned a default Reward Zone pin design)

Your Branded Reward Zone pin will go live in the Safe Roads Challenge app within 10 days of form submission.

If you were referred by an FCCLA representative, your Reward Zone pin will be placed at their school.

How can I see my Branded Reward Zones?

After you submit your form with all the information we need to set up your Reward Zone pins, allow up to 10 business days for them to go live.

To see them firsthand, download the Safe Roads Challenge app and create your account. Inside the app, go to the “Trips” page and select the “Map” tab. Your Reward Zone pins will appear on the map alongside the others. Zoom in to the locations you’ve chosen to find them.

Where will my organization be recognized?

Reward Zone pins: Your organization’s name and logo appear on the Reward Zone pins you sponsor, at the locations you choose.

National recognition: Your organization is listed by name on the campaign’s national landing page, hosted on the main Safe Roads Challenge website.

Platinum Partners receive all of the above, plus your logo linked to your website on the national landing page.

Individual Partners:

Reward Zone pins: Your chosen locations receive the standard Reward Zone pin design.
State recognition: Your name is listed on the state landing page.

Will I receive a report after the campaign ends?

Yes. You’ll receive a monthly Community Impact Report within 10 business days after each month ends. See how your support is helping make our drivers, roads, and communities safer.

What is the Safe Roads Challenge app? Can I try it myself?

Short answer: absolutely—you can download the app and try it yourself. See how you drive and lead by example.

The Safe Roads Challenge is a free mobile app available on the Apple App Store and Google Play across North America. It encourages safer driving by rewarding users with prizes like gift cards.

Drivers receive a score out of 100 after each trip, based on measurable driving behaviors (e.g., speed, braking, phone use).

Scores above 70 earn points toward rewards
Scores below 70 do not qualify

The app is privacy-first: all personal data is kept secure, and driving data is anonymized.

Make your actions count.
Every drive, every reward, every contribution is part of the solution.

Every contribution becomes a real story of change—a young driver checking their score after every drive, not because they have to, but because they want to improve and earn rewards. Over time, safer habits grow, and families gain peace of mind. That’s how safer roads are built—one drive at a time.