Become a Community Safety Leader Today
Empower safer journeys
for young drivers this summer.
Every summer, road risks increase for young drivers, impacting families and communities across North America. This initiative rewards safer driving in real time to help reduce risky behavior and make communities safer. Your support helps protect young drivers and create real change.
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108 million+
Reward Zones activated
76 million+
miles tracked
$174,000+
in gift cards rewarded to safe drivers
27%
reduction in risky driving
95%
positive driver feedback
Trusted by leading safety organizations, impact-driven companies, and public sectors.
Alarming increase on teen-related vehicle collisions
Every summer, from Memorial Day to Labor Day, teen-related vehicle collisions spike—making it the most dangerous time of the year for young drivers (also known as the “100 Deadliest Days” of summer). With school out and more time on the road, driving frequency increases, raising risk for everyone sharing the road.
- The Problem
Learn more why this matters. Click here >>
Turning everyday driving into a gamified, rewarding experience
Traditional road safety campaigns often rely on fear and lectures that many young drivers tune out. The 100 Safest Days initiative takes a different approach. Powered by behavioral science and gamification, the Safe Roads Challenge (SRC) app, loved by tens of thousands of drivers in North America, turns everyday driving into a real-time, reward-based experience that encourages safer driving.
During the 100 Safest Days (May 22–Sept. 8), the SRC app rewards safe young drivers with perks like free coffee, movie discounts, and savings on clothing.
Instead of telling them to be safe, we reward them for doing it.
- The Solution
We can't do it alone. Your support matters.
Real change happens when communities take action together. Your support fuels real-time rewards through the 100 Safest Days initiative that reinforce safer driving habits, helping reduce risky behavior during the most dangerous stretch of the year for young drivers.
Whether you’re an organization, business, or individual, your contribution helps turn safer driving into visible, measurable community impact—one trip at a time.
- The Support
- About the Initiative
May 22 to September 8, 2026
100 Safest Days:
Reversing the trend of the “100 Deadliest Days” of summer for young drivers
Alarming increase on teen-related vehicle collisions
Every summer, from Memorial Day to Labor Day, teen-related vehicle collisions spike—making it the most dangerous time of the year for young drivers (also known as the “100 Deadliest Days” of summer). With school out and more time on the road, driving frequency increases, raising risk for everyone sharing the road.
This is a real-world, on-going crisis. See why it matters >>
Turning everyday driving into a gamified, rewarding app experience
Traditional road safety campaigns often rely on fear and lectures that many young drivers tune out. The 100 Safest Days initiative takes a different approach. Powered by behavioral science and gamification, the Safe Roads Challenge (SRC) app, loved by tens of thousands of drivers in North America, turns everyday driving into a real-time, reward-based experience that encourages safer driving.
During the 100 Safest Days (May 22–Sept. 8), the SRC app rewards safe young drivers with perks like free coffee, movie discounts, savings on clothing, and much more!
Instead of telling them to be safe, we reward them for doing it.
Your support powers real-time rewards for young drivers this summer
Real change happens when communities take action together. Your support fuels real-time rewards through the 100 Safest Days initiative that reinforce safer driving habits, helping reduce risky behavior during the most dangerous stretch of the year for young drivers.
Whether you’re an organization, business, or individual, your contribution helps turn safer driving into visible, measurable community impact—one trip at a time.
- Who can get involved and why
Together we can make
our roads and drivers safer
Cause-Driven Individuals
Turn everyday actions into real-world safety impact. Join a movement where your participation helps protect the people and places you care about, while giving you the satisfaction of contributing to safer roads in your community.
Local businesses
Join a plug-and-play initiative that delivers community goodwill and meaningful local exposure—without added workload.
Position your business as a trusted leader in road safety while supporting a cause that directly impacts your community.
Corporate Sponsors
Align your brand with purpose-driven engagement at scale. Build authentic connections with the young generation of drivers, while helping shape their driving behaviors, creating measurable, lasting community impact.
Cities & Government
Empower residents to play an active role in road safety while advancing Vision Zero through a cost-effective, data-driven program with measurable outcomes.
Organizations & Community Groups
Transform awareness into action. Strengthen your initiatives with a reward-driven, action-oriented program that influences driving behavior and creates lasting safety outcomes.
Make an impact. Fuel safer driving and be part of the change today.
reduction in risky driving events
Validated in our latest study, showing measurable improvement in safer driving behavior.
27%
of drivers reported safer driving habits
Drivers experienced real improvements in how they drive, creating safer roads for themselves, their families, and their communities.
95%
reported increased driving confidence
Helping drivers feel more in control behind the wheel while reducing risky decision-making.
84%
- Proof our solution works
Proven to improve real-world driving behavior
Through our rewards-based safe driving app, we have impacted tens of thousands of drivers across North America, and the families behind every journey. See last year’s campaign outcomes>>
Every contribution becomes a real story of change—a young driver checking their score after every drive, not because they have to, but because they want to improve and earn rewards. Over time, safer habits grow, and families gain peace of mind. That’s how safer roads are built—one drive at a time.
- How you can get involved
Be the fuel that powers safer driving in our communities
No matter the size of your contribution, your support helps reach young drivers and road users across North America.
Reward a safe driver
- $50
Make a direct impact in your community by rewarding safe driving.
Your support funds a reward for a standout young driver who demonstrates safe driving behavior and wins a weekly Safe Driving Skill Challenge.
Local Impact
Reinforce safe driving habits
- $100
Expand your reach by supporting consistent safe driving behavior across your community—not just a one-time action.
Your support helps reward up to 10 young drivers who complete a Safe Driving Quest.
Community Impact
Activate your state/province
- $1,000
Launch a custom-branded safe driving contest inside the Safe Roads Challenge app, visible to all users across your state or province.
Your organization’s name, logo, and messaging are featured in a dedicated in-app contest banner and campaign experience designed to engage drivers at scale.
We handle full setup and execution, so your campaign goes live quickly and seamlessly within the app.
Regional Impact
Lead a nationwide movement
- $5,000
Launch a nationwide custom-branded safe driving contest inside the Safe Roads Challenge app, visible to all users across the country.
Your organization becomes the featured sponsor of a national campaign, with your logo, name, and messaging integrated directly into the in-app contest experience for drivers nationwide.
We fully manage execution, so you can focus on visibility, leadership, and creating impact at scale.
National Impact
- Give back locally in a meaningful way
- Make your contribution visible and measurable
- Stand out without complicated marketing
- Create real change in your community
- Turn personal action into real-world impact
We handle the heavy lifting. You create and lead the impact.
No recurring fees.
For custom impact package, contact us.
Why people get involved:
Included in every support:
All supporters will receive a digital certificate recognizing your role in supporting road, driver, and community safety. Proudly share it with your network/organization or on LinkedIn and tag us to showcase your impact.
All packages will include ready-to-use, professionally designed resources to make your contribution more personal.
Are you an FCCLA supporter?
See how you’ll make an impact.
- FAQs
Questions? We've got answers.
Want to talk to a Safe Roads Partner Representative? Contact us.
What happens after I help fund a reward or a contest
For all supporters:
You’ll receive an email that includes:
- Your invoice
- Ready-to-use digital assets to showcase your involvement (posters, flyers, presentation deck, and social templates)
For state and national supporters:
- Your custom-branded contest will go live in the Safe Roads Challenge app within 10 days of purchase
- Depending on your selection, it will be available to drivers across your state or country
- The contest will run through the end of the 100 Safest Days on September 8, 2026
Where will my organization be recognized?
For state and national supporters:
- Your logo featured on the in-app contest banner
- A dedicated space within the app to highlight your organization and why you support safer roads
- Inclusion on the official 100 Safest Days campaign webpage
Will I receive a report after the campaign ends?
Yes. You’ll receive a 100 Safest Days Social Impact Report within 10 business days after the campaign concludes. See how your support helped make our drivers, roads, and communities safer.
Can I fund multiple rewards or contests?
Yes. During checkout, simply select your desired quantity to fund multiple rewards or contests in one transaction.
What is the Safe Roads Challenge app? Can I try it myself?
Short answer: absolutely—you can download the app and try it yourself. See how you drive and lead by example.
The Safe Roads Challenge is a free mobile app available on the Apple App Store and Google Play across North America. It encourages safer driving by rewarding users with prizes like gift cards.
Drivers receive a score out of 100 after each trip, based on measurable driving behaviors (e.g., speed, braking, phone use).
- Scores above 67 earn points toward rewards
- Scores below 67 do not qualify
The app is privacy-first: all personal data is kept secure, and driving data is anonymized.
What are Safe Driving Challenges, Quests, or Contest? How do they look?
The app offers several ways to engage drivers and encourage safer habits:
- Skill Challenges
Complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.
- Quests
Complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served).
Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.
- Contests
Larger-scale campaigns open to drivers by region or nationwide.
Drivers enter by completing safe trips, safe driving days, or collecting in-app achievements.
Contests typically run for 30+ days and may include one or multiple winners, with prizes starting at $25 and up.
Make your actions count.
Every drive, every reward, every contribution
is part of the solution.
Make roads safer while building meaningful connections with your community.
100 Safest Days Powered by Safe Roads Challenge.
Turning the “100 Deadliest Days” into the 100 Safest Days. Your support helps young drivers build safer habits—transforming everyday choices into meaningful community impact.
© Safe Road Champions by the Safe Roads Challenge. All Rights Reserved.
