Empower a safer journey to and from home for young drivers this summer.
A ready-made summer road safety initiative that rewards safer driving in real time. Powered by behavioral science and mobility technology, it goes beyond awareness to drive measurable change.
For individuals and leaders ready to make an impact, your support protects the people and places you care about—one reward and drive at a time.
Scroll to learn more about the initiative
108 million+
Reward Zones activated
76 million+
miles tracked
27%
reduction in risky driving
95%
positive driver feedback
Trusted by leading safety organizations, impact-driven companies, and public sectors.
Alarming increase on teen-related vehicle collisions
Every summer, from Memorial Day to Labor Day, teen-related vehicle collisions spike—making it the most dangerous time of the year for young drivers. With school out and more time on the road, driving frequency increases, raising risk for everyone sharing the road.
- The Problem
Learn more why this matters. Click here >>
Turning everyday driving into a gamified, rewarding experience
Traditional road safety campaigns rely on fear and lectures, and young drivers tune them out. We don’t. Backed by behavioral science and mobility technology, we meet digital-native teens where they are. We turn everyday driving into a gamified, rewarding, real-world experience they can share with friends.
- The Solution
We can't do it alone. Your support matters.
Meaningful change doesn’t happen in isolation. To truly shift driving behavior and create safer roads, we need partners, leaders, individuals, and communities to come together and take action. Your support helps turn this solution into real-world impact—one safer drive at a time.
- The Support
- About the Initiative
May 22 to September 8, 2026
100 Safest Days:
Reversing the trend of the “100 Deadliest Days” of summer for young drivers
Alarming increase on teen-related vehicle collisions
Every summer, from Memorial Day to Labor Day, teen-related vehicle collisions spike—making it the most dangerous time of the year for young drivers. With school out and more time on the road, driving frequency increases, raising risk for everyone sharing the road.
Learn more why this matters. Click here >>
Turning everyday driving into a gamified, rewarding experience
Traditional road safety campaigns rely on fear and lectures, and young drivers tune them out. We don’t. Backed by behavioral science and mobility technology, we meet digital-native teens where they are. We turn everyday driving into a gamified, rewarding, real-world experience through our Safe Roads Challenge mobile app that they can share with friends.
We can't do it alone. Your support matters.
Meaningful change doesn’t happen in isolation. To truly shift driving behavior and create safer roads, we need partners, leaders, individuals, and communities to come together and take action. Your support helps turn this solution into real-world impact—one safer drive at a time.
For social, always on teen drivers aged 16-20
According to research and studies, their driving behavior is shaped by normalized phone use and a tendency to downplay risk, along with fatigue toward lecture-style safety messaging and a sense of invincibility.
Their key motivations include freedom and independence, social belonging, experiences over possessions, and a strong preference for rewards and instant gratification.
- Who is the 100 Safest Days for
How the initiative resonates and reduces risky driving among teens
- Powered by the Safe Roads Challenge App
- 100 Safest Days
Presenting a road safety initiative as a summer lifestyle challenge to young drivers
- Who can get involved and why
Together we can make
our roads and drivers safer
Cause-Driven Individuals
Your actions matter. Turn your everyday actions into real-world safety impact. Not just a campaign, join a movement where you can feel the satisfaction of knowing your actions help protect the people and places you care about.
Local businesses
Join a plug-and-play initiative that delivers goodwill and exposure without extra workload, while positioning your business as a trusted leader in community safety.
Corporate Sponsors
Align your brand with purpose-driven engagement at scale. Build authentic connections with the young generation of drivers, while helping shape their driving behaviors, creating lasting impact on their lives.
Cities & Government
Empower residents to play an active role in road safety while advancing Vision Zero through a cost-effective, data-driven program with measurable outcomes.
Organizations & Community Groups
Transform awareness into action. Strengthen your initiatives with a reward-driven, action-oriented program that influences driving behavior and creates lasting safety outcomes.
Make an impact. Fuel safer driving and be part of the change today.
of app users surveyed saw real improvements in their driving—making roads safer for themselves, their families, and their communities.
95%
of app users surveyed reported a significant boost in confidence—helping them drive safer and protect their passengers.
84%
- Proof our solution works
Proven to positively change driving behavior
Through our rewards-based safe driving app, we have impacted tens of thousands of drivers across North America, and the families behind every journey. See last year’s campaign outcomes>>
Every dollar you contribute has an impactful and lasting story. It’s a teen checking their score after every drive, not because they have to, but because they want to improve their last drive and earn a reward. Over time, their parents breathe easier. That’s how safer roads are built, one drive at a time.
- How you can get involved
Be the fuel that powers safer driving in our communities
No matter how big or small, your support and participation matters.
It helps us reach young drivers and all road users in North America through our Safe Roads Challenge app.
Reward a safe driver
- $50
Make a direct impact by rewarding safe driving in your community.
Your support funds a reward for a standout young driver who achieved a safe score and won a weekly Safe Driving Skill Challenge in the app.
Local Impact
Reward safe habits
- $100
Expand your impact by
positively reinforcing consistent safe driving behavior across your community, not just a one-time action.
Your support helps directly
reward 10 young drivers who complete a Safe Driving Quest in the app.
Community Impact
Activate your state
- $1,000
Expand your impact with an in-app state-wide safe driving contest that engages young drivers and all road users in your state.
Your support funds a $250 prize for the winner, while we deliver a fully managed initiative that positions you as a road safety leader in your region.
Regional Impact
Lead a movement
- $5,000
Step up as a national safety leader by sponsoring an in-app country-wide safe driving contest that engages all road users.
Your support funds a $1,000 prize for the winner and drives participation in safer driving behavior nationwide.
We handle execution, so you can focus on the impact.
National Impact
If you’ve been looking for a way to:
- Give back locally
- Make your contribution visible and measurable
- Stand out without complicated marketing
- Do something that actually makes a difference
- Turn your personal action into real and active community impact
This is it. We’ll handle the heavy lifting. You lead the impact.
No recurring charge.
For custom impact package, contact us.
All supporters will receive a digital certificate recognizing your role in supporting road, driver, and community safety. Proudly share it with your network/organization or on LinkedIn and tag us to showcase your impact.
Want to amplify your impact?
All packages will include ready-to-use, professionally designed resources to make your contribution more personal.
Are you an FCCLA supporter?
See how you’ll make an impact.
- FAQs
Questions? We've got answers.
Want to talk to a Safe Roads Partner Representative? Contact us.
What happens after I help fund a reward or a contest
For all supporters:
You’ll receive an email that includes:
- Your invoice
- Ready-to-use digital assets to showcase your involvement (posters, flyers, presentation deck, and social templates)
For state and national supporters:
- Your custom-branded contest will go live in the Safe Roads Challenge app within 10 days of purchase
- Depending on your selection, it will be available to drivers across your state or country
- The contest will run through the end of the 100 Safest Days on September 8, 2026
Where will my organization be recognized?
For state and national supporters:
- Your logo featured on the in-app contest banner
- A dedicated space within the app to highlight your organization and why you support safer roads
- Inclusion on the official 100 Safest Days campaign webpage
Will I receive a report after the campaign ends?
Yes. You’ll receive a 100 Safest Days Social Impact Report within 10 business days after the campaign concludes. See how your support helped make our drivers, roads, and communities safer.
Can I fund multiple rewards or contests?
Yes. During checkout, simply select your desired quantity to fund multiple rewards or contests in one transaction.
What is the Safe Roads Challenge app? Can I try it myself?
Short answer: absolutely—you can download the app and try it yourself. See how you drive and lead by example.
The Safe Roads Challenge is a free mobile app available on the Apple App Store and Google Play across North America. It encourages safer driving by rewarding users with prizes like gift cards.
Drivers receive a score out of 100 after each trip, based on measurable driving behaviors (e.g., speed, braking, phone use).
- Scores above 67 earn points toward rewards
- Scores below 67 do not qualify
The app is privacy-first: all personal data is kept secure, and driving data is anonymized.
What are Safe Driving Challenges, Quests, or Contest? How do they look?
The app offers several ways to engage drivers and encourage safer habits:
- Skill Challenges
Complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.
- Quests
Complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served).
Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.
- Contests
Larger-scale campaigns open to drivers by region or nationwide.
Drivers enter by completing safe trips, safe driving days, or collecting in-app achievements.
Contests typically run for 30+ days and may include one or multiple winners, with prizes starting at $25 and up.
Make your actions count.
Every drive, every reward, every contribution
is part of the solution.
Make roads safer while building meaningful connections with your community.
100 Safest Days Powered by Safe Roads Challenge.
Turning the “100 Deadliest Days” into the 100 Safest Days. Your support helps young drivers build safer habits—transforming everyday choices into meaningful community impact.
© Safe Road Champions by the Safe Roads Challenge. All Rights Reserved.
