Safe Roads Affiliate Dashboard
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The more we reward young drivers, the more motivated they are to drive safely and build life-saving habits.
- Sponsorship
Sponsors empower young drivers by fueling their journey with rewards.
Rewards drive positive behavior in young drivers, and sponsors amplify that impact by enabling more rewards. With your support, we can engage businesses and organizations that share our values, extending your influence beyond your chapter to thousands of young drivers nationwide.
How Does Sponsorship Work?
A significant portion of the sponsorship supports the rewards drivers earn for consistently practicing safe driving—these rewards are what fuel the Safe Roads Challenge.
Corporate sponsors support the program by funding specific reward zone locations on the map, known as Pins. Drivers collect these Pins by safely driving past within 1,500ft (500m) of these locations. Once they’ve collected a set number of Pins, they become eligible to redeem a reward—such as a contest entries, discounts, coupons, or gift cards to a participating retailer.
These reward locations can be the sponsor’s own business locations or other designated community landmarks of their choosing (these could be parks, malls, schools, etc.).
To ensure continued safe driving behavior:
- Drivers can only collect each Pin once per day
- They must maintain a qualifying safe driving score to unlock rewards
This model not only encourages safer roads but also gives sponsors a direct way to engage with responsible drivers in their community.
What You Need To Do
For every business that you reach out and purchase a Safe Roads Sponsorship Package using your unique referral link, your organization earns 30% of the revenue.
- Reach out to businesses/organizations, even individual supporters within or beyond your community.
- Use pre-made templates with your unique referral link, either via email, social media or text.
- Encourage members of your organization (like FCCLA Student Members) to help with the outreach.
Once a sponsor signs up, the Safe Roads Challenge team handles everything. No follow-up needed from your end, all you have to do is wait for your funds to come in. Your organization may receive funds monthly via PayPal or twice a year by cheque.
Sample Earnings
Below is a sample breakdown of what your organization can earn (30% of the revenue) when a sponsor purchases a sponsorship package using your referral link:
- 1 sponsor - your organization earns $88/year
- 5 sponsors - you organization earns $441/year
School Supporter Package at $24.50/mo (50% discount applied)
- 1 sponsor - your organization earns $493/year
- 5 sponsors - you organization earns $2,467/year
Community Partner Package at $149.50/mo (50% discount applied)
- 1 sponsor - your organization earns $328/year
- 5 sponsors - you organization earns $1,642/year
Local Partner Package at $99.50/mo (50% discount applied)
- 1 sponsor - your organization earns $823/year
- 5 sponsors - you organization earns $4,117/year
City Champion Package at $249.50/mo (50% discount applied)
If you’re an FCCLA Affiliate, the organization corresponds to your Chapter.
Sponsorship Packages
Our sponsorship packages offer a range of opportunities tailored to different budgets and business goals. Your unique referral link directs sponsors to a website where they can purchase a package.
School Supporter
Best for Local Individual Partners & First-Time Sponsors
$49/month
An affordable way for small businesses and local supporters to make an impact and gain recognition. Includes one digital pin in a school zone on the Reward Zone Map.
- One (1) Reward Zone Location placed at a School Zone
- Promotional Kit
- Social Impact Report
- Website Feature (Text Name)
*Sponsors get one month free when they choose the annual sponsorship package.
Local Partner
Perfect for partners driving positive change in their local area
$199/month
Ideal for small businesses and local government units looking to make a local impact. Comes with one digital pin in a school zone and four extra pins you can place anywhere.
- Five (5) Reward Zone Locations—one in a school zone, with the remaining four placed at your discretion.
- Promotional Kit
- Social Impact Report
- Website Feature (Text Name)
*Sponsors get one month free when they choose the annual sponsorship package.
Community Partner
Best for Brands Building Awareness
$299/month
Step up your visibility with our highly engaged young driver audience. Includes one digital pin in a school zone plus nine additional pins you can place anywhere of your choice.
- 10 Reward Zone Locations—one in a school zone, with the remaining nine placed at your discretion.
- Promotional Kit
- Social Impact Report
- Website Feature (Logo)
*Sponsors get one month free when they choose the annual sponsorship package.
Changemaker
Best for High-Impact, Mission-Aligned Sponsors
Enterprise Package
Become a true leader in road safety advocacy. This plan gives your organization top-tier exposure across all platforms—within the app, in key campaigns, and externally through social and professional channels.
*Sponsors will have to contact the Safe Roads Team to discuss this package
City Champion
Best for Growing Brands Seeking Awareness and Engagement
$499/month
Maximize your reach with young drivers. Includes one school-zone pin plus 24 additional pins you can place anywhere, creating multiple Reward Zones and brand touchpoints across the district.
- 25 Reward Zone Locations—one in a school zone, with the remaining 24 placed at your discretion.
- Promotional Kit
- Social Impact Report
- Website Feature (Logo + blurb + your website link)
*Sponsors get one month free when they choose the annual sponsorship package.
Sponsorship Values
Here, you’ll find a breakdown of what each sponsorship package offers and the value of each item.
Reward Zones
The Reward Zone is the most valuable feature in our package. It’s a digital pin placed in high-traffic areas within our app. Sponsored pins feature the brands logo, giving the business visibility and a meaningful touchpoint with safe drivers.
Promotional Kit
Sponsors will receive a one-time branded toolkit designed to help promote their involvement in the initiative. This includes ready-to-use social media assets and other campaign visuals to showcase their commitment to community impact.
Social Impact Report
Sponsors receive a report highlighting the impact of their support, including data on influenced safe driving behaviors and overall road safety outcomes—ideal for sharing with stakeholders.
Website Feature
The sponsors will be featured on our official website, showcasing their support to road safety campaign. This placement increases visibility among our engaged community.
Why Businesses Get Involved
- Enhanced Local Engagement: Connect with mindful drivers in your community.
- Stronger CSR/ESG Positioning: Align your brand with measurable social impact.
- Real-Time Customer Insights: Access user behavior and impact data.
- Repeat Brand Exposure: Gain ongoing visibility via in-app interactions and reward redemptions.
- Targeted Marketing Tools: Leverage exclusive in-app features to reach safety-conscious and local audiences to drive more revenue.
Who Should Participate
Retailers & Consumer Brands
Ideal for fast food chains, tech accessories, and clothing brands that appeal to youth and families—offering in-app rewards and community visibility.
Automotive Industry
Local dealerships, parts suppliers, oil change providers, and car washes seeking to engage young drivers and promote road safety.
Businesses with CSR/ESG Commitments
Banks, credit unions, insurers, telecoms, and tech firms with established Corporate Social Responsibility or ESG goals.
Local and State Governments
Public agencies aiming to track community impact and demonstrate how safety-focused initiatives directly benefit citizens through measurable data.