Safe Roads Affiliate Dashboard

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Make our roads and communities safer for everyone!

  • The Mission

Our Key Objectives

Proactively Prevent Vehicle Collisions Before They Occur

The core objective of the Safe Roads Challenge is to reduce vehicle collisions by promoting safer driving habits proactively avoiding collisions before they occur. This is supported by a set of measurable metrics that contribute directly to this outcome:

  • Consistent Overall Driving Scores
  • Improved Speed Scores
  • High Focus Scores
  • Good Handling Scores

Our Key Objectives

Empowering New Drivers with Confidence and Skills

Another important focus of the Safe Roads Challenge is to support new and young drivers by boosting their confidence and equipping them with tools and insights that go beyond traditional driving school education. Driver inexperience is a key contributor to collisions, and this initiative helps bridge that gap.

  • Improved Performance Over Time
  • Strong Overall Scores
  • Skill Development
  • Increased Confidence

Our Key Objectives

Support environmental sustainability by reducing vehicle-related carbon emissions.

By driving safely—with smoother acceleration, controlled braking, and improved overall driving habits—drivers not only enhance fuel efficiency but also reduce their vehicle’s carbon emissions. This means they’re saving money at the pump while contributing to a broader goal of environmental sustainability. The more drivers adopt safe driving behaviors, the greater the collective reduction in emissions.

Our work aligns with several key United Nations' Sustainable Development Goals.

SDG 4: Sustainable Cities and Communities

By encouraging more individuals to drive safely, the SRC contributes to making cities and communities safer and more sustainable, with fewer vehicle collisions and reduced high-risk areas.

SDG 13: Climate Change

Aligned with SRC’s mission for safer roads, increased participation in safe and consistent driving habits also helps reduce vehicle carbon emissions—ultimately lowering the overall carbon footprint and supporting the fight against climate change.

The problem we’re trying to solve

The Growing Crisis of Vehicle Collisions
and Their Devastating Impact

United States Collision Data in 2023

6,138,359

Vehicle Collisions

40,901

Fatalities

2,442,581

Injuries

Fatalities

Injuries

Three Major Behavioral Factors

30% Alcohol Impaired Driving

29% Speeding Involvement

41% Restraint Use

The Problem Our Safe Roads to School Campaign Aims to Solve

Increased Risks During School Season

During the school season, risks rise for student pedestrians, teen drivers, and other road users traveling to and from school.

Drop-off and pick-up

Students on foot, buses, and family cars converge in school zones at arrival and dismissal windows. For school-age pedestrians, 3 to 4 pm is the deadliest hour in school-transportation-related collisions.

Weekday exposure

63% of young pedestrian deaths occur in weekday crashes; a window that lines up with school schedules.

Darker days ahead

Pedestrian deaths rise through fall and winter as daylight shrinks. In 2023, 77% of all pedestrian deaths happened in the dark.

After-school teen drivers

More than 1 in 4 fatal teen-driver crashes happen between 3 and 7 pm.

Teens riding with teens

In 2024, 58% of teen passenger deaths in passenger vehicles occurred in cars driven by another teen.

Newer drivers, higher risk

Per mile driven, teens are nearly three times as likely as drivers 20 and older to be in a fatal crash, with risk highest at ages 16-17.

From Memorial Day to Labor Day, teen-related vehicle collisions increases.

Also known as the “100 Deadliest Days” of summer for teen drivers. Statistics as listed by our coalition partner. See here.

7,316

people died in teen driver-related crashes during the summer months, from 2012-2021.

812

average lives lost each year

60%

of teen crashes involve distracted driving.

12.6 million

people aged 16+ admitted to driving after using substances.

Dangerous Times and Behaviors

  • In 2021, 42% of teen crash deaths happened between 9 PM and 6 AM. (Source: CHOP)
  • In 2020, 44% of teen crash deaths occurred during these nighttime hours, with half happening on weekends (Friday–Sunday). (Source: IIHS)
  • Nighttime fatalities (6 PM to 5:59 AM) rose by 12% from 2019 to 2020. (Source: CHOP)
  • Many pediatricians discuss alcohol and seatbelts with teens, but important risk factors like nighttime driving and teen passengers are often overlooked. (Source: CHOP)
  • 35% of male drivers and 18% of female drivers (ages 15–20 years) who were involved in fatal crashes were speeding at the time of the crash (Source: CDC)

The Problem Our 100 Safest Days Campaign Aims to Solve

© Safe Road Champions by the Safe Roads Challenge. All Rights Reserved. 

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Reward Zone Pins are placed in school zones and other high-traffic areas around the community. When drivers pass safely through these locations, they earn entries into contests, quests, and challenges, with the chance to win gift cards from brands they love!

 

Sponsor Benefits:

As a sponsor, your brand appears on Reward Zone Pins across the app’s map, including pins at school zones and at locations you choose, such as your own storefront or other high-traffic areas.

Drivers who drive safely within 500 m (about 1,640 ft) of a pin can claim it, earning contest entries and in-app progress.

This placement:

  • Promotes your physical locations
  • Encourages visits
  • Associates your brand with a positive, safety-driven experience

 

  • In-App Preview

Reward Zone Pins

  • In-App Preview

Safe Driving Contest

Your custom contest goes live within 10 days of purchase and runs until the end of the 100 Safest Days on September 8, 2026. It will be visible to all app users in your selected state or province.
 

Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.

At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.

See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.

Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.

See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Quests

In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.

Sample mockup of the 100 Safest Days Challenges page inside the app.  Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Skill Challenge

  • For FCCLA Supporters

You're making an impact to the community of future leaders

The FCCLA and Safe Roads Challenge partnership strengthens both missions—making roads safer for young drivers while advancing FCCLA’s initiatives.
  • Your support helps reward FCCLA young drivers in the app—encouraging safer, more mindful habits behind the wheel.
  • Half of your contribution also funds FCCLA student-led programs and initiatives at the school, state, and national levels.
This isn’t just a one-off donation, every dollar is actively helping shape safer driving habits, creating a life-saving, lasting behavior change.
FCCLA-100-Safest-Days

Reinforce your impact with personal actions

As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:

  • Raise road safety awareness in your community, especially among young drivers
  • Showcase your commitment to safer, more responsible driving
  • Invite your network to take part in making local roads safer in a fun, engaging, and unique way
  • Amplify your impact

How you can spread your impact:

  • Share campaign materials on your personal social media platforms
  • Share with local/community social media groups
  • Host awareness video calls with friends, family, or colleagues
  • Organize teen-led talks or panels at local schools
  • If permitted: Display visual reminders in schools, libraries, and/or community centers

Included materials:

  • Ready-to-print Poster
  • Digital Flyer
  • Social Media templates
  • Your unique app download link and QR code that you can easily add across all materials