Safe Roads Affiliate Dashboard
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The problem we’re trying to solve
United States Collision Data in 2023
Vehicle Collisions
Fatalities
Injuries
Fatalities
Injuries
30% Alcohol Impaired Driving
29% Speeding Involvement
41% Restraint Use
The 100 Deadliest Days of Summer for Teen Drivers
As listed by our coalition partner. See here.
people died in teen driver-related crashes during the summer months, from 2012-2021.
average lives lost each year
of teen crashes involve distracted driving.
people aged 16+ admitted to driving after using substances.
Our Key Objectives
The core objective of the Safe Roads Challenge is to reduce vehicle collisions by promoting safer driving habits proactively avoiding collisions before they occur. This is supported by a set of measurable metrics that contribute directly to this outcome:
Our Key Objectives
Another important focus of the Safe Roads Challenge is to support new and young drivers by boosting their confidence and equipping them with tools and insights that go beyond traditional driving school education. Driver inexperience is a key contributor to collisions, and this initiative helps bridge that gap.
Our Key Objectives
By driving safely—with smoother acceleration, controlled braking, and improved overall driving habits—drivers not only enhance fuel efficiency but also reduce their vehicle’s carbon emissions. This means they’re saving money at the pump while contributing to a broader goal of environmental sustainability. The more drivers adopt safe driving behaviors, the greater the collective reduction in emissions.
By encouraging more individuals to drive safely, the SRC contributes to making cities and communities safer and more sustainable, with fewer vehicle collisions and reduced high-risk areas.
Aligned with SRC’s mission for safer roads, increased participation in safe and consistent driving habits also helps reduce vehicle carbon emissions—ultimately lowering the overall carbon footprint and supporting the fight against climate change.
Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.
At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.
See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.
Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.
See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.
In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.
Sample mockup of the 100 Safest Days Challenges page inside the app. Note: Banners and copy are subject to change.
As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:
How you can spread your impact:
Included materials: