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Make our roads and communities safer for everyone!
The Mission
The problem we’re trying to solve
The Growing Crisis of Vehicle Collisions and Their Devastating Impact
United States Collision Data in 2023
6,138,359
Vehicle Collisions
40,901
Fatalities
2,442,581
Injuries
Fatalities
Injuries
Three Major Behavioral Factors
30% Alcohol Impaired Driving
29% Speeding Involvement
41% Restraint Use
Our Key Objectives
Proactively Prevent Vehicle Collisions Before They Occur
The core objective of the Safe Roads Challenge is to reduce vehicle collisions by promoting safer driving habits proactively avoiding collisions before they occur. This is supported by a set of measurable metrics that contribute directly to this outcome:
Consistent Overall Driving Scores
Improved Speed Scores
High Focus Scores
Good Handling Scores
Our Key Objectives
Empowering New Drivers with Confidence and Skills
Another important focus of the Safe Roads Challenge is to support new and young drivers by boosting their confidence and equipping them with tools and insights that go beyond traditional driving school education. Driver inexperience is a key contributor to collisions, and this initiative helps bridge that gap.
Improved Performance Over Time
Strong Overall Scores
Skill Development
Increased Confidence
Our Key Objectives
Support environmental sustainability by reducing vehicle-related carbon emissions.
By driving safely—with smoother acceleration, controlled braking, and improved overall driving habits—drivers not only enhance fuel efficiency but also reduce their vehicle’s carbon emissions. This means they’re saving money at the pump while contributing to a broader goal of environmental sustainability. The more drivers adopt safe driving behaviors, the greater the collective reduction in emissions.
Our work aligns with several key United Nations' Sustainable Development Goals.
SDG 4: Sustainable Cities and Communities
By encouraging more individuals to drive safely, the SRC contributes to making cities and communities safer and more sustainable, with fewer vehicle collisions and reduced high-risk areas.
SDG 13: Climate Change
Aligned with SRC’s mission for safer roads, increased participation in safe and consistent driving habits also helps reduce vehicle carbon emissions—ultimately lowering the overall carbon footprint and supporting the fight against climate change.