Safe Roads Affiliate Dashboard

Please note: This Portal is optimized for desktops, laptops, and tablets only. We advise switching from smartphones to view your full dashboard.

The more we reward young drivers, the more motivated they are to drive safely and build life-saving habits.

  • Sponsorship

Sponsors help fuel rewards for young drivers in the app.

Rewards drive positive behavior in young drivers, and sponsors amplify that impact by enabling more rewards. With your support, we can engage businesses and organizations that share our values, extending your influence beyond your chapter to thousands of young drivers nationwide.

Seasonal Sponsorship Package (Available: April to August)

Your unique referral link directs sponsors to a website where they can purchase a 100 Safest Days sponsorship package.

All sponsors will receive a digital certificate recognizing their role in supporting road, driver, and community safety. 

All packages will include ready-to-use, professionally designed resources to make their contribution more personal.

Reward a Safe Driver

Local Impact

$50

Sponsors can make a direct impact by rewarding safe driving in the community.

Their support helps fund a reward for standout young driver—someone who earned a high safety score and won a weekly Safe Driving Skill Challenge in the app.

 

Reward Safe Habits

Community Impact

$100

Sponsors expand their impact by reinforcing consistent safe driving across the community—not just a one-time action.

Their support helps reward 10 young drivers who complete a Safe Driving Quest in the app.

 

Activate Your State

Regional Impact

$1,000

Sponsors can expand their impact with an in-app state-wide safe driving contest that engages young drivers and all road users in the state.

Their support funds a $250 prize for the winner, while we deliver a fully managed initiative that positions them as a road safety leader in the region.

Activate Your State

National Impact

$5,000

Sponsors can step up as a national safety leader by sponsoring an in-app country-wide safe driving contest that engages all road users.

Their support funds a $1,000 prize for the winner and drives participation in safer driving behavior nationwide.

Seasonal Package Sample Earnings

Below is a sample breakdown of what your organization can earn (30% of the revenue) when a sponsor purchases a sponsorship package using your referral link:  

  • 1 sponsor - your chapter earns $15
  • 5 sponsors - your chapter earns $75

Local Impact Package at $50

  • 1 sponsor - your chapter earns $300
  • 5 sponsors - your chapter earns $1,500

Regional Impact Package at $1,000

  • 1 sponsor - your chapter earns $30
  • 5 sponsors - your chapter earns $150

Community Impact Package at $100

  • 1 sponsor - your chapter earns $1,500
  • 5 sponsors - your chapter earns $7,500

National Impact Package at $5,000

Off-Season Sponsorship Package (Available: September to March)

Your unique referral link directs sponsors to a website where they can purchase a package.

School Supporter

Best for Local Individual Partners & First-Time Sponsors

$49/month

An affordable way for small businesses and local supporters to make an impact and gain recognition. Includes one digital pin in a school zone on the Reward Zone Map.

*Sponsors get one month free when they choose the annual sponsorship package.

Local Partner

Perfect for partners driving positive change in their local area

$199/month

Ideal for small businesses and local government units looking to make a local impact. Comes with one digital pin in a school zone and four extra pins you can place anywhere.

*Sponsors get one month free when they choose the annual sponsorship package.

Community Partner

Best for Brands Building Awareness

$299/month

Step up your visibility with our highly engaged young driver audience. Includes one digital pin in a school zone plus nine additional pins you can place anywhere of your choice.

*Sponsors get one month free when they choose the annual sponsorship package.

Changemaker

Best for High-Impact, Mission-Aligned Sponsors

Enterprise Package 

Become a true leader in road safety advocacy. This plan gives your organization top-tier exposure across all platforms—within the app, in key campaigns, and externally through social and professional channels.

*Sponsors will have to contact the Safe Roads Team to discuss this package

City Champion

Best for Growing Brands Seeking Awareness and Engagement

$499/month

Maximize your reach with young drivers. Includes one school-zone pin plus 24 additional pins you can place anywhere, creating multiple Reward Zones and brand touchpoints across the district.

*Sponsors get one month free when they choose the annual sponsorship package.

All packages will include promotional kit, social impact report, and website feature.

Off-Season Package Sample Earnings

Below is a sample breakdown of what your organization can earn (30% of the revenue) when a sponsor purchases a sponsorship package using your referral link:  

  • 1 sponsor - your chapter earns $88/year
  • 5 sponsors - your chapter earns $441/year

School Supporter Package at $24.50/mo (50% discount applied)

  • 1 sponsor - your chapter earns $493/year
  • 5 sponsors - your chapter earns $2,467/year

Community Partner Package at $149.50/mo (50% discount applied)

  • 1 sponsor - your chapter earns $328/year
  • 5 sponsors - your chapter earns $1,642/year

Local Partner Package at $99.50/mo (50% discount applied)

  • 1 sponsor - your chapter earns $823/year
  • 5 sponsors - your chapter earns $4,117/year

City Champion Package at $249.50/mo (50% discount applied)

What You Need To Do

For every business that you reach out and purchase a Safe Roads Sponsorship Package using your unique referral link, your organization earns 30% of the revenue. 

  • Reach out to businesses/organizations, even individual supporters within or beyond your community.
  • Use pre-made templates with your unique referral link, either via email, social media or text.
  • Encourage members of your organization (like FCCLA Student Members) to help with the outreach.

Once a sponsor signs up, the Safe Roads Challenge team handles everything. No follow-up needed from your end, all you have to do is wait for your funds to come in. Your organization may receive funds monthly via PayPal or twice a year by cheque.

Why Businesses Get Involved

  • Enhanced Local Engagement: Connect with mindful drivers in your community.
  • Stronger CSR/ESG Positioning: Align your brand with measurable social impact.
  • Real-Time Customer Insights: Access user behavior and impact data.
  • Repeat Brand Exposure: Gain ongoing visibility via in-app interactions and reward redemptions.
  • Targeted Marketing Tools: Leverage exclusive in-app features to reach safety-conscious and local audiences to drive more revenue.

Who Should Participate

Retailers & Consumer Brands

Ideal for fast food chains, tech accessories, and clothing brands that appeal to youth and families—offering in-app rewards and community visibility.

Automotive Industry

Local dealerships, parts suppliers, oil change providers, and car washes seeking to engage young drivers and promote road safety.

Businesses with CSR/ESG Commitments

Banks, credit unions, insurers, telecoms, and tech firms with established Corporate Social Responsibility or ESG goals.

Local and State Governments

Public agencies aiming to track community impact and demonstrate how safety-focused initiatives directly benefit citizens through measurable data.

© Safe Road Champions by the Safe Roads Challenge. All Rights Reserved. 

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  • In-App Preview

Safe Driving Contest

Your custom contest goes live within 10 days of purchase and runs until the end of the 100 Safest Days on September 8, 2026. It will be visible to all app users in your selected state or province.
 

Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.

At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.

See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.

Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.

See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Quests

In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.

Sample mockup of the 100 Safest Days Challenges page inside the app.  Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Skill Challenge

  • For FCCLA Supporters

You're making an impact to the community of future leaders

The FCCLA and Safe Roads Challenge partnership strengthens both missions—making roads safer for young drivers while advancing FCCLA’s initiatives.
  • Your support helps reward FCCLA young drivers in the app—encouraging safer, more mindful habits behind the wheel.
  • Your contribution also funds FCCLA student-led programs and initiatives at the school, state, and national levels.
This isn’t just a one-off donation, every dollar is actively helping shape safer driving habits, creating a life-saving, lasting behavior change.
FCCLA-100-Safest-Days

Reinforce your impact with personal actions

As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:

  • Raise road safety awareness in your community, especially among young drivers
  • Showcase your commitment to safer, more responsible driving
  • Invite your network to take part in making local roads safer in a fun, engaging, and unique way
  • Amplify your impact

How you can spread your impact:

  • Share campaign materials on your personal social media platforms
  • Share with local/community social media groups
  • Host awareness video calls with friends, family, or colleagues
  • Organize teen-led talks or panels at local schools
  • If permitted: Display visual reminders in schools, libraries, and/or community centers

Included materials:

  • Ready-to-print Poster
  • Digital Flyer
  • Social Media templates
  • Your unique app download link and QR code that you can easily add across all materials