Despite over a century of traffic enforcement and millions of speeding tickets issued annually, risky driving behaviors persist—and so do collisions. Fines and penalties, while necessary, are reactive and often fail to inspire long-term behavior change. SRC takes a behavioral approach, using positive reinforcement to promote safe driving. Participants earn rewards—monetary and non-monetary—each time they complete a trip with a safe score.

Psychological reward theory suggests that people are more likely to repeat behavior that lead to positive outcomes. This is known as incentive motivation—the concept that behaviors are shaped by their consequences. By focusing on rewards instead of punishment, the SRC motivates drivers to choose safer behavior repeatedly. This approach increases engagement, encourages lasting change, and contributes to the core mission: preventing collisions before they happen.