Start making summer roads safer

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Turn your brand into
a force for good with
one impactful program.

Our influential program delivers multi-layered impact by rewarding safe driving, making roads safer, and raising vital funds for partnered organizations. As a sponsor, your brand gains meaningful recognition as a social impact leader, driving a safer, better world.

Sponsor a package now

This program supports your business growth while rewarding safer driving and improving our communities.

Through our Safe Roads Challenge app, your brand gets in-app exposure with Reward Zones, these are digital pins featuring your logo in key map locations. As drivers pass them daily, your brand gains repeated visibility, boosting awareness, recall, and support for safe driving.

Gain repeated brand visibility through Reward Zones.

As a sponsor, you’re making a powerful contribution to communities both locally and across North America. You’ll be recognized as a leader in a program that drives real social impact, creating a distinction that sets you apart from the competition.

Stand out from the competition by driving social impact.

When you sponsor and purchase a package, a portion directly supports the Safe Roads Challenge app. Our mission is to reward safe driving and promote safer habits behind the wheel. By doing so, we aim to prevent vehicle collisions before they happen and build safer roads and communities.

Another portion of your sponsorship goes toward our partnered organizations, helping to fuel their impactful initiatives—whether that’s fundraising for vital programs or driving positive change in their communities.

27%

proven decrease in risky driving events

7-14%

reduction in overall fuel costs and CO2 emissions

5M

safe driving trips and more are recorded by our safe driving community

55.3M

safe miles driven and more 
by our community

  • In-App Preview

Safe Driving Contest

Your custom contest goes live within 10 days of purchase and runs until the end of the 100 Safest Days on September 8, 2026. It will be visible to all app users in your selected state or province.
 

Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.

At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.

See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.

Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.

See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Quests

In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.

Sample mockup of the 100 Safest Days Challenges page inside the app.  Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Skill Challenge

  • For FCCLA Supporters

You're making an impact to the community of future leaders

The FCCLA and Safe Roads Challenge partnership strengthens both missions—making roads safer for young drivers while advancing FCCLA’s initiatives.
  • Your support helps reward FCCLA young drivers in the app—encouraging safer, more mindful habits behind the wheel.
  • Your contribution also funds FCCLA student-led programs and initiatives at the school, state, and national levels.
This isn’t just a one-off donation, every dollar is actively helping shape safer driving habits, creating a life-saving, lasting behavior change.
FCCLA-100-Safest-Days

Reinforce your impact with personal actions

As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:

  • Raise road safety awareness in your community, especially among young drivers
  • Showcase your commitment to safer, more responsible driving
  • Invite your network to take part in making local roads safer in a fun, engaging, and unique way
  • Amplify your impact

How you can spread your impact:

  • Share campaign materials on your personal social media platforms
  • Share with local/community social media groups
  • Host awareness video calls with friends, family, or colleagues
  • Organize teen-led talks or panels at local schools
  • If permitted: Display visual reminders in schools, libraries, and/or community centers

Included materials:

  • Ready-to-print Poster
  • Digital Flyer
  • Social Media templates
  • Your unique app download link and QR code that you can easily add across all materials