Between Memorial Day and Labor Day, teen driver-related fatalities spike, with more of these tragedies occurring than the rest of the year combined. This period is known as the 100 Deadliest Days. Distracted driving, speeding and neglecting to buckle up contribute significantly to these terrible statistics.
Our mission is to reverse this alarming trend and transform these critical days into the ‘100 Safest Days‘ for our young drivers.
Between Memorial Day and Labor Day, teen driver-related fatalities spike, with more of these tragedies occurring than the rest of the year combined. This period is known as the 100 Deadliest Days. Distracted driving, speeding and neglecting to buckle up contribute significantly to these terrible statistics.
Our mission is to reverse this alarming trend and transform these critical days into the ‘100 Safest Days‘ for our young drivers.
Through our TrypScore app and Safe Roads Challenge, we have crafted engaging 100 Safest Days competitions, exclusive rewards, and a wide range of gift cards—all designed to help motivate and encourage young drivers to drive safe this summer.
We’re all about rewarding positive driving behavior!
We are actively working with driver educators, government organizations, safety associations, employers, children’s hospitals, insurers, and socially responsible brands to bring this initiative to drivers across North America.
Female
Male
14-20 yo
Learner’s Permit
Miles Driven
Tryps Taken
College Senior, Part-Time Copywriter
High School Senior, Part-Time Restaurant Server
Although we are not an advertising platform, we understand the need to drive value to businesses supporting our initiative. That’s why we strategically integrate brands into our platforms. This means your ad budget will not only boost your business but create real change in your community, valuable beyond any plain old ad space.
We know through the power of collaborative effort, we can accomplish more. We position your brand to be at the forefront of this movement by promoting the campaign through your channels, showing
your network you care.
Although we are not an advertising platform, we understand the need to drive value to businesses supporting our initiative. That’s why we strategically integrate brands into our platforms. This means your ad budget will not only boost your business but create real change in your community, valuable beyond any plain old ad space.
We know through the power of collaborative effort, we can accomplish more. We position your brand to be at the forefront of this movement by promoting the campaign through your channels, showing
your network you care.
Change driving behavior, reduce vehicle collisions, amplify your business, create a safer community.
This sponsorship offers great opportunities to boost your brand visibility in a select region and show affiliation towards this important cause. Sponsor a Safety Zone that will span 25 locations across your specified city to facilitate high-frequency interactions between your brand and our users.
We will highlight your support of the 100 Safest Days through our digital platforms.
This sponsorship offers local businesses great opportunities to boost their brand visibility and show affiliation towards this important cause in their community. List your business on our in-app map for drivers to interact with and earn 100 Safest Days rewards.
We’ll provide you with a Promotional Kit that you can use to showcase your involvement in this important cause on your network. This includes the following:
We performed a 90-day study involving an organization with over 6,000 drivers. These drivers delivered parts daily to customers using light-duty vehicles. We initially observed their driving behavior without revealing their scores to establish a risk event baseline. Following this study period, we provided their individual scores and revealed where they ranked in the company drivers.
The trial revealed that giving drivers feedback on their driving behavior showed a 27% reduction in risk events and a 7-14% decrease in fuel usage. These results highlight the potential for our solutions to make a real difference in driver safety, especially for young drivers, while promoting a more sustainable future.
I like being able to know how I’m driving and being able to win money for driving well!
I love how easy it is to get ticket entries and be rewarded. It’s really fun and motivating for driving.
I love the daily trivia and videos that may be very helpful for some people. The contests are very effective in making drivers more encouraged to drive safer and happier.
The prizes help motivate me to be a better driver.
“We have developed such a meaningful partnership with Medidas and their mobile gaming application, TrypScore. Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 2+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.”
— Katie, Marketing & Communications Advisor
To spread awareness and reflect a strong perspective into our campaign, we actively work with driver educators, Department of Transportation (DOT) representatives, safety associations, employers, and children’s hospitals.
We are thankful to these amazing businesses and groups who believe in our mission and amplify our movement for safer roads.
Because our generation deserves more than statistics and collisions defining our roads. We are changing the narrative, transforming safe driving into a fun, rewarding, and, most importantly, responsible life skill.
We need your support to make this happen!
We’re happy to show you how you can make a difference in road safety.
© 100 Safest Days by the Safe Roads Challenge. All Rights Reserved.
