Safe Road Champions Getting Started Page

Welcome to the Safe Roads Community!

Thank you for taking the step towards making our communities safer. We aim to ensure that your journey as our partner is seamless and rewarding. Here, you’ll discover comprehensive details about your sponsorship benefits, the next steps, and what to expect.

Reward Partner

Know what's included in your package

Details of how or where your brand will be showcased.

Submit essential information and assets

Provide us with essential info for setting up your package.

Important notes and what to expect

Make note of these points after submitting your form.

Details of what and how your brand will be showcased.

What's included in your package

For School Supporters

  • One (1) Reward Zone Location placed at a School Zone.
  • Promotional Kit
  • Social Impact Report
  • Website Feature (Business Name)

For Local Partners

  • Five (5) Reward Zone locations—one automatically assigned in a school zone, with the remaining four placed at your discretion.
  • Promotional Kit
  • Social Impact Report
  • Website Feature (Business Name)

For Community Partners

  • 10 Reward Zone locations—one automatically assigned in a school zone, with the remaining nine placed at your discretion.
  • Promotional Kit
  • Social Impact Report
  • Website Feature (Logo)

For City Champions

  • 25 Reward Zone locations—one automatically assigned in a school zone, with the remaining nine placed at your discretion.
  • Promotional Kit
  • Social Impact Report
  • Website Feature (Logo + Blurb + Your Website Link)

Reward Zone Location

A Reward Zone in our Safe Roads Challenge app features digital pins that activate when a user safely passes by. Your package includes one or more digital pins showcasing your brand’s logo in high-traffic areas.

When a user passes a Reward Zone location with your pin, they earn a contest entry towards the Community Contest in the app, giving them a chance to win up to a $250 gift card of their choice from our selection of vendors on our redemption site. Additionally, your pin will appear in users’ daily trip summaries if they pass by your location.

One of your digital pins will automatically be assigned to the school of the representative who referred you, or to the nearest school zone in your ZIP code. Use the template in Step 2 on this page to submit your remaining preferred digital pin locations. These can include your company’s physical location(s), school zones, malls, parks, or other high-traffic areas. If you prefer, you can share general guidelines, and we’ll generate areas and place the pins for you. For individual supporters without a company logo, a default design will be assigned to your digital pin.

In-App Feature

Promotional Kit

This branded toolkit is designed to help promote your involvement in the initiative. This includes ready-to-use social media assets and other campaign visuals to showcase your commitment to community impact.

Social Impact Report

At the end of the month, you’ll receive a monthly report highlighting the impact of your support, including data on influenced safe driving behavior and overall road safety outcomes—ideal for sharing with stakeholders.

Website Feature

Your logo will be featured on our official website to highlight your support for the road safety campaign. Champion sponsors will also receive a short company description and a direct link to their website. Updates are published monthly, so your company will appear at the start of the following month.

Provide us with essential info for setting up your package.

Submit information and assets

Make note of these points after submitting your form.

Important notes and what to expect

Your Sponsorship in Action

After successfully submitting the form with all necessary information and assets, your Digital Pin(s) will be available in the Safe Roads Challenge app within 10 business days.

Please note: Development will only begin once we receive your completed form (see Step 2 on this page).

After 10 business days (excluding Canadian statutory holidays), your pin will appear on the digital map in the app’s Trips page. Each time a user passes it safely, your pin generates a contest entry that contributes to the monthly Community Challenges, available under the Contest page in the app.

Download the app and see for yourself! 

Changes

We strongly recommend submitting all required information and assets accurately on your initial form. If minor adjustments are needed, we can accommodate them. However, changes may result in a delay to your Reward Zone launch. 

Closed for the Holidays

The Safe Roads Challenge office will be closed from December 23, 2025, and will reopen on January 5, 2026. Any sponsorship purchases or onboarding forms submitted during this period will enter development in the new year.

Tax Form

Here is a completed copy of our W-8BEN-E form for your tax filing records. Click here>>

Support

If you need any assistance, have questions, or need clarifications, please feel free to contact us at support@saferoadschallenge.com. We’re here to help!

© 2025 Safe Road Champions by the Safe Roads Challenge. All Rights Reserved. 

  • In-App Preview

Safe Driving Contest

Your custom contest goes live within 10 days of purchase and runs until the end of the 100 Safest Days on September 8, 2026. It will be visible to all app users in your selected state or province.
 

Drivers earn entries by achieving a trip score of 70+, the more safe trips they complete, the more chances they have to win.

At the end of the contest period, one winner is randomly selected and receives a $250 gift card shopping spree redeemable across 350+ brands in the app’s redemption site.

See a sample mockup of what the Contest page looks like inside the app. Note: Banners and copy are subject to change.

Through Quests, drivers are tasked to complete milestones like streaks or repeated safe trips to unlock guaranteed rewards (limited supply, first-come first-served). Example: Complete a 3-day safe driving streak to automatically earn a $5 gift card.

See a sample mockup of what the Quests page looks like inside the app below. Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Quests

In this challenge, drivers are asked to complete trips with specific driving goals (e.g., achieve a phone score of 80+) to earn entries into prize draws.

Sample mockup of the 100 Safest Days Challenges page inside the app.  Note: Banners and copy are subject to change.

  • In-App Preview

Safe Driving Skill Challenge

  • For FCCLA Supporters

You're making an impact to the community of future leaders

The FCCLA and Safe Roads Challenge partnership strengthens both missions—making roads safer for young drivers while advancing FCCLA’s initiatives.
  • Your support helps reward FCCLA young drivers in the app—encouraging safer, more mindful habits behind the wheel.
  • Your contribution also funds FCCLA student-led programs and initiatives at the school, state, and national levels.
This isn’t just a one-off donation, every dollar is actively helping shape safer driving habits, creating a life-saving, lasting behavior change.
FCCLA-100-Safest-Days

Reinforce your impact with personal actions

As our Safe Roads Partners, we’ll equip you with plug-and-play, professionally designed resources—so you can focus on spreading the word. With these you can:

  • Raise road safety awareness in your community, especially among young drivers
  • Showcase your commitment to safer, more responsible driving
  • Invite your network to take part in making local roads safer in a fun, engaging, and unique way
  • Amplify your impact

How you can spread your impact:

  • Share campaign materials on your personal social media platforms
  • Share with local/community social media groups
  • Host awareness video calls with friends, family, or colleagues
  • Organize teen-led talks or panels at local schools
  • If permitted: Display visual reminders in schools, libraries, and/or community centers

Included materials:

  • Ready-to-print Poster
  • Digital Flyer
  • Social Media templates
  • Your unique app download link and QR code that you can easily add across all materials